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Christmas/Hanukkah Floral Statistics PDF Print E-mail

Christmas/Hanukkah is the No. 1 floral-buying holiday. Thirty percent of adults purchase flowers or plants as gifts for the holiday season.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions

Dollar Volume
Christmas/Hanukkah 30% 30%
Mother's Day 24% 25%
Valentine's Day 20% 25%
Easter/Passover 13% 10%
Thanksgiving 6% 5%

For whom are they buying?
Self 34%
Parents or in-laws 32%
Wife / spouse 29%
Friend / neighbor 26%
Other relative 15%
Girlfriend/ boyfriend / significant other 9%
Grandparent 8%
Daughter / son 8%
Co-worker 7%
Other 6%

What are they buying?

(Multiple responses allowed)
Fresh flowers as home decoration
/ entertaining, such as centerpieces		 54%
Red poinsettia

53%
Fresh flowers as host gift or other gift 50%
Flowering houseplants other than poinsettia 25%
Green houseplant 24%
Other type of flower or plant 21%
None of the above 2%

Poinsettia Colors

About 70 million - 80 million poinsettias are sold at Christmas. The most popular colors:
Red 74%
White 8%
Pink 6%
Mixed 3%

Popular Fresh Flowers

The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.

Data collected by Synovate eNation national online poll (2007) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005).

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Flower Meanings

Orchid = Delicate Beauty

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Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.